- Burger King teases “Burger Koin,” sparking speculation about its crypto entry.
- Community skepticism grows despite Burger King’s past crypto experiments and market timing.
Burger King appears to be stepping into the digital asset space, teasing the potential launch of its own cryptocurrency.
Is Burger King really entering the crypto game?
In a recent post on X, the UK division of the fast-food giant hinted at “Burger Koin,” sparking speculation about its entry into the growing trend of brand-backed digital currencies.
The food giant asked,
“Shall we make a crypto burger coin called Burger Koin?”
In reply to this question, Dogecoin founder Shibetoshi Nakamoto said,
“No.”
In fact, despite the buzz around Burger King’s latest crypto tease, the majority of the crypto community remains skeptical about the fast-food giant’s potential entry into digital assets.
Not the first time!
However, this isn’t the first time Burger King has explored cryptocurrency integration.
Back in 2017, the company launched “WhopperCoin” in Russia, marking its initial foray into the crypto space.
Fast-forward to 2023, Burger King expanded its crypto ambitions by accepting digital payments at a Paris location through Alchemy Pay and Binance Pay.
That same year, the brand partnered with brokerage platform Robinhood to reward its Royal Perks loyalty program members in the U.S. with cryptocurrency prizes.
But the crypto market is shaky
That being said, Burger King’s potential crypto move comes at a time when the broader market remains volatile, with recent losses shifting from Bitcoin [BTC] to altcoins.
The global crypto market cap recently dropped by 2.82% to $2.68 trillion, raising concerns about a deeper selloff.
However, the latest market data shows signs of stabilization, with the total valuation at $2.7 trillion, reflecting a modest 0.50% daily decline, according to CoinMarketCap.
This timing suggests that Burger King could be following a strategy reminiscent of Michael Saylor’s firm Strategy’s (formerly MicroStrategy) playbook approach of “buying the dip.”
Saylor’s firm has built a reputation for aggressively accumulating Bitcoin during downturns, inspiring companies like MeatPlanet and others to adopt similar strategies.
Suppose Burger King is indeed aligning with this philosophy.
In that case, its potential entry into digital assets may not be a mere experiment but a calculated move to leverage crypto’s long-term value proposition.
Is Trump behind this inspiration?
While the exact inspiration behind Burger King’s potential crypto venture remains uncertain, it appears to align with broader trends in the corporate and political landscape.
It might also be because Donald Trump, during his presidential campaign, made history by conducting a Bitcoin transaction at a well-known New York City restaurant.
Accompanied by Bitcoin advocate Anthony Pompliano, Trump used BTC to purchase hamburgers.
Therefore, despite the skepticism surrounding Burger King’s crypto ambitions, the negative community sentiment might be premature.
Needless to say, initial criticism often precedes mainstream acceptance, and if “Burger Koin” gains traction, it could redefine how global brands integrate digital assets into their business models.
