Facebook is rolling out a new stories monetization option that enables creators to earn money for views on public stories. The announcement explains that creators can earn money from the content they’re already sharing by uploading it to their Facebook stories. The new monetization option is now available globally to those participating in the Facebook Content Monetization program.
How Facebook story payouts work
A Facebook spokesperson told TechCrunch that “story payouts will be driven by content performance, and creators can start earning money without reaching a specific threshold for views.” For example, creators can share snippets or reels of them doing everyday activities and earn “extra” money.
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Importantly, creators who are part of the Facebook Content Monetization program and have already turned on content monetization don’t need to do anything to activate story monetization — just post. You must be a part of the program to earn revenue from stories. Creators not part of the program can express interest by filling out the Facebook Content Monetization beta interest form through the program’s website.
According to a blog post, “Facebook Content Monetization merges our In-stream ads, Ads on Reels, and Performance Bonus into one, making it simpler for you to earn from more content formats. Now you can join just one program and earn from your Reels, longer videos, photos, and text posts.”
Luring creators amid TikTok’s uncertain future
TikTok’s future in the US market remains uncertain following the 75-day extension President Donald Trump granted the Chinese-owned service in January. The social platform’s legal uncertainty sparked various incentives from social networking rivals to attract its 170 million US users. Meta — TikTok’s biggest rival — has taken a multi-faceted approach to luring creators and their followers.
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These initiatives include everything from its Breakthrough Bonus program and cash bonuses to introducing new features that mirror TikTok features — such as Edits, Instagram’s version of the CapCut video editing app owned by TikTok’s parent company, ByteDance. Now, with Facebook stories monetization, creators have a varied and “easy” revenue stream, encouraging more content production and uploading onto the platform.
Since consolidating its monetization programs, Meta says that creators have earned over $2 billion on Facebook in 2024, and payouts for Reels and other short videos have grown over 80%.
